10. What is business strategy and how can one be developed easily?

Today’s article focuses on the final outcome of the SWOT analysis process: strategy. Let’s take a look at the whole process once again:

What is strategy?

Quoting the definition from Wikipedia:

Strategy (from Greek στρατηγία stratēgia, “art of troop leader; office of general, command, generalship”) is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited.

Take a look at an analogy from real life. Let’s imagine that we want to go on vacation by car. First we need to choose our travel destination and take under consideration our resources (how many days of holidays do we have, how much money do we have, etc…). When we choose a destination, we need to define the route (select places for pit stops, check fuel cost, cost of tollroads, etc…). This route must be carefully selected, because we have a predefined amount of fuel and limited time to get to the place we chose.

How to build strategy?


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Startup, SWOT, Lean, Validation road

9. Why you need to validate ideas with SWOT?

In today’s article we will talk more about experience, because as we all know:

“The only source of knowledge is experience.” (Einstein)

The experience, which we would like to share with you, refers to our road to start CayenneApps. That road - to be honest - was quite long and had couple of unexpected turns and pit stops, but ultimately we think it was necessary to lead us where we are today.

Some time ago we felt a special urgency to start something new on our own, what would give us excitement, motivation and allow us to take control of the decision making process. This need came from our previous corporate lives at numerous companies, where we discovered  small influence on the final outcome and long process which it took to come up with a solution.


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World Cup Final - Germany

8. Day after World Cup Final. SWOT beyond business.

What a game!

It was historical 113th minute, Mario Goetze scored and Germany won their fourth Cup in history.

For Argentina it was a disappointment, also because it was their best game in Brazilian finals. But it was not enough for Germany, which - to be honest - did not have another “wow” match, similar to ones with Portugal or Brazil.

It was also a interesting game for us at CayenneApps. We were wondering, whether the assumptions we made when we did our World Cup Final SWOT were correct or not. Interestingly we were not so far from truth :)

Here you can find more detailed description of conducting SWOT for World Cup: Germany vs Argentina - SWOT analysis.


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7. Who will win the World Cup? Germany and Argentina examined on SWOT.

Only two more days left to the Big Game. On Sunday, Germany will stand against Argentina in the World Cup 2014 Final in Rio de Janeiro, Brazil.

  • Whether German midfielders will overcome great Argentine attackers?
  • Will Leo Messi finally score another goal?
  • Which tactics is better for Germany: to attack or to defend themselves?
  • Does Mascherano really make the difference?

To answer these questions we have created two special World Cup SWOTs: one for Germany and one for Argentina. We identified features of each team, based on materials found in newspapers or websites, conversations with our friends and our knowledge about the sport we all love. Then we run whole analysis and created insights about each team. It was real fun!

Germany should use defence strategy and the best strategy for Argentine is aggressive strategy with open atack!



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6. Germany vs Argentina deep SWOT Analysis (World Cup)

Todays post is quite different from others. It is also not so much connected to businesses, startups and planning. Interested? Read on!

SWOT could be fun!

Some people may think that the SWOT Analysis is good only for business and … it is actually quite boring. My thinking is that they could not be more wrong. SWOT is not about worksheets and wasting hours on analysis. SWOT is about deeper understanding the reality which is around us and last but not least: SWOT could be fun! Really!

Last wednesday we have been watching game between Netherlands and Argentina. Because before penalties round, there was not so much exciting moments on the field we started wondering who can win the World Cup.


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