10. What is business strategy and how can one be developed easily?

Today’s article focuses on the final outcome of the SWOT analysis process: strategy. Let’s take a look at the whole process once again:

What is strategy?

Quoting the definition from Wikipedia:

Strategy (from Greek στρατηγία stratēgia, “art of troop leader; office of general, command, generalship”) is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited.

Take a look at an analogy from real life. Let’s imagine that we want to go on vacation by car. First we need to choose our travel destination and take under consideration our resources (how many days of holidays do we have, how much money do we have, etc…). When we choose a destination, we need to define the route (select places for pit stops, check fuel cost, cost of tollroads, etc…). This route must be carefully selected, because we have a predefined amount of fuel and limited time to get to the place we chose.

How to build strategy?

(more…)

Read More

World Cup Final - Germany

8. Day after World Cup Final. SWOT beyond business.

What a game!

It was historical 113th minute, Mario Goetze scored and Germany won their fourth Cup in history.

For Argentina it was a disappointment, also because it was their best game in Brazilian finals. But it was not enough for Germany, which - to be honest - did not have another “wow” match, similar to ones with Portugal or Brazil.

It was also a interesting game for us at CayenneApps. We were wondering, whether the assumptions we made when we did our World Cup Final SWOT were correct or not. Interestingly we were not so far from truth :)

Here you can find more detailed description of conducting SWOT for World Cup: Germany vs Argentina - SWOT analysis.

(more…)

Read More

world-cup-2014

7. Who will win the World Cup? Germany and Argentina examined on SWOT.

Only two more days left to the Big Game. On Sunday, Germany will stand against Argentina in the World Cup 2014 Final in Rio de Janeiro, Brazil.

  • Whether German midfielders will overcome great Argentine attackers?
  • Will Leo Messi finally score another goal?
  • Which tactics is better for Germany: to attack or to defend themselves?
  • Does Mascherano really make the difference?

To answer these questions we have created two special World Cup SWOTs: one for Germany and one for Argentina. We identified features of each team, based on materials found in newspapers or websites, conversations with our friends and our knowledge about the sport we all love. Then we run whole analysis and created insights about each team. It was real fun!

Germany should use defence strategy and the best strategy for Argentine is aggressive strategy with open atack!

 

(more…)

Read More

6. Germany vs Argentina deep SWOT Analysis (World Cup)

Todays post is quite different from others. It is also not so much connected to businesses, startups and planning. Interested? Read on!

SWOT could be fun!

Some people may think that the SWOT Analysis is good only for business and … it is actually quite boring. My thinking is that they could not be more wrong. SWOT is not about worksheets and wasting hours on analysis. SWOT is about deeper understanding the reality which is around us and last but not least: SWOT could be fun! Really!

Last wednesday we have been watching game between Netherlands and Argentina. Because before penalties round, there was not so much exciting moments on the field we started wondering who can win the World Cup.

(more…)

Read More

5. How do features affect each other? Relation step.

Note: this is one of the posts in series: How to conduct SWOT? (Previous entries can be found here). 

In previous post we have discussed analysis, done selection step and evaluated selected features. Today it is time to focus on the last step of process which is:

RELATION 

Let’s take another look at the whole process.

In the previous step our main goal was assign value to the most important and valuable features. Now we can figure out how particular features affect each other.

Why one should check relations between SWOT features?

(more…)

Read More

4. Ranking features in SWOT. Evaluation step.

Note: this is one of the posts in series: How to conduct SWOT? (Previous entries can be found here). 

In previous post we have discussed analysis and selection steps. Today it is time to focus on the third step of process which is:

EVALUATION 

When you have collected and noted features in the four categories (Strengths, Weaknesses, Opportunities, Threats) and selected the most valuable from each category, you are ready to move on to the next step, which is assigning values to selected features. Let’s take another look of whole process.

In the previous step our main goal was preselection of the most important and valuable features. Now we can figure out what value can we assign to selected features and create rank of features.

Why one should assign values to SWOT features?

(more…)

Read More

3. Why do you need to choose and how to do it? SWOT - Selection step

Note: this is one of the posts in series: How to conduct SWOT? (Previous entries can be found here).

Today we will focus on second step of process:

Selection 

When you have collected and noted features in the four categories (Strengths, Weaknesses, Opportunities, Threats), you are ready to move on to the next step, which is selecting important features. Let’s take another look of whole process.

Why we need to do Selection?

(more…)

Read More

2. How to conduct SWOT? Step one: Analysis.

To create strategy with SWOT analysis there are only four steps which need to be done:

ANALYSISThink and identify features, group them into four categories: Strengths, Weaknesses, Opportunities, Threats.

SELECTION: Select the most valuable and important features from each category.

EVALUATION: Prioritize features, by assigning importance factor to each of them.

RELATION: Identify existing relations between categories to identify impact of each feature to final strategy.


Today we will focus on first step - Analysis.

(more…)

Read More

1. What is SWOT analysis?

SWOT is one of the easiest and most effective method of analysis. It can be applied both to business processes (such as determining market position or validating new product idea) or personal decisions (such as invalidating career progress).

Abbreviation SWOT stands for:

Strengths Weaknesses
Opportunities Threats

SWOT is credited to Albert Humphrey, who tested the approach in 1960s and 1970s at the Stanford Research Institute (SRI). Developed for business and based on data from Fortune 500 companies, the SWOT analysis has been adopted by organizations of all types as an aid to making decisions.

(more…)

Read More